S.R. HOFFMAN : HOLIDAY CARD
In the S.R. Hoffman holday card, the Minneapolis stone arch bridge appears to be blanketed
in snow. The illustration, printed with a soft pewter ink and deeply impressed into paper,
gave this card a serene feel. We custom mixed the red and pewter inks for this 2-sided run.
The result was a holiday card that really said more than, "season's greetings."
More importantly, 700 people were spared the ho-hum drugstore holiday card.